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Ratings for Thursday 10th January 2008 Login to vote
SOURCE - http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/91110169 (By Marc Berman)


Prime-Time Ratings:
Thursday 1/10/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 13.54 million, ABC: 11.41, Fox: 8.39, NBC: 8.01, CW: 2.19

-Adults 18-49:
ABC: 4.2 rating/11 share, CBS: 3.5/ 9, NBC: 3.3/ 9, Fox: 2.6/ 7, CW: 0.8/ 2

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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-Yesterday’s Winners:
Are You Smarter Than a 5th Grader? (Fox), CSI (CBS), Grey’s Anatomy (ABC), Without a Trace (CBS)

-Yesterday’s Losers (excluding repeats):
30 Rock (NBC), Big Shots (ABC)

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-Ratings Breakdown:
CBS dominated this second Thursday of 2008 in total viewers; ABC was No. 1 among adults 18-49. Without Survivor in the competitive mix, ABC’s Ugly Betty was second in the 8 p.m. hour in total viewers (9.89 million), and tied with the NBC comedies for No. 1 among adults 18-49 (3.2 rating/9 share). One year earlier, however, Ugly Betty was considerably stronger at 13.49 million viewers and a 4.4 rating/12 share in the demo.

Most-watched from 8-9 p.m. was Fox’s Are You Smarter Than a 5th Grader?, with 10.08 million viewers. And it was third among adults 18-49, with a 2.9/ 8. Compared to former occupants ‘Til Death and The War at Home (Viewers: avg. 4.52; A18-49: avg. 1.9/ 5 on Jan. 11, 2007), that was an increase of a hefty 5.56 million viewers and 34 percent in the demo. Worth repeating from this morning’s PI: As for guest star Billy Bush, guess what? He is not smarter than a 5th grader! You’re not surprised, are you?

Also airing in the 8 p.m. hour was a repeat of CBS’ CSI: NY (Viewers: #3, 8.73 million; A18-49: #4, 2.1/ 6), NBC’s My Name is Earl (Viewers: #4, 7.71 million; A18-49: #1, 3.4/ 9) and 30 Rock (Viewers: #4, 5.97 million; A18-49: #3, 2.8/ 7), and a repeat of the CW’s Smallville (Viewers: #5, 2.60 million; A18-49: #5, 0.9/ 3). While My Name is Earl certainly comes off the loser’s listing based on the overnights, erosion for lead-out 30 Rock of 1.74 million viewers and 18 percent among adults 18-49 keeps it on it. Even so, I thought last night’s episode of 30 Rock was a riot!

In the 9-10 p.m. battle of CBS’ CSI versus Grey’s Anatomy on ABC, leadership was split. Take a look:

Tuesday 9 p.m.
CSI (CBS)
Viewers: 18.13 million (#1), A18-49: 5.0/12 (#2)

Grey’s Anatomy (ABC)
Viewers: 17.57 million (#2), A18-49: 7.0/17 (#1)

Year-to-year, Grey’s Anatomy (Viewers: 23.03 million; A18-49: 9.3/23 dropped by a massive 5.46 million viewers and 25 percent among adults 18-49. CSI was also down significantly over normal original January levels.

Also at 9 p.m. was week two of NBC’s Celebrity Apprentice (Viewers: #3, 8.13 million; A18-49: #3, 3.5/ 9), Fox’s Don’t Forget the Lyrics (Viewers: #4, 6.70 million; A18-49: #4, 2.3/ 5), and a repeat of Supernatural on the CW (Viewers: #5, 1.78 million; A18-49: #5, 0.7/ 2). Although Celebrity Apprentice dipped by 2.95 million viewers and 22 percent in the demo from its week-ago season-premiere (Viewers: 11.08 million; A18-49: 4.5/11 on Jan. 3), worth noting was growth of 2.16 million viewers and 25 percent in the demo from lead-in 30 Rock. Go Gene Simmons!

CBS’ Without a Trace led the 10 p.m. hour in total viewers (13.77 million), while tying NBC’s ER for No. 1 among adults 18-49 with a 3.5/ 9 in the demo. ER was second in viewership, with 9.06 million. Comparably, the return of ABC’s Big Shots was third with 6.76 million viewers and a 2.6/ 8 in the demo. Take a look at the erosion for Big Shots at 10:30 p.m.

Big Shots
10:00 p.m. – Viewers: 7.78 million; A18-49: 3.0/ 8
10:30 p.m. – Viewers: 5.75 million; A18-49: 2.2/ 6

Had there not been a writers strike, my guess is that Big Shots would have been canceled by now.
Written by: jamie2006 Discuss
 
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