Tuesday 14th of February 2012 05:27:45 EST
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American Idol ratings up for second episode My Name Is Earl Login to vote
For the first time in five seasons, "American Idol" ratings went up for its second episode.

Wednesday night's "Idol" was flat among total viewers (30.3 million viewers) compared with Tuesday's opener and grew 1% in adults 18 to 49 (an 11.8 rating, according to time-zone-adjusted fast nationals ordered by Fox).

That may not sound like much, but usually “Idol” Night 2 drops notably.

During the past four seasons, the Wednesday premiere has dropped an average of 11% from Tuesday in the adult demo. The previous time "Idol" grew postpremiere was in 2004.

So whereas Tuesday’s opener was down 10% in viewers from last year, Wednesday retained 99% of its 2008 audience. Expect Fox to also tout last night’s increase in adults 18-34, since “Idol” is often knocked for its growing median age.

Yesterday, Fox entertainment chairman Peter Liguori said would close watch Wednesday night’s continuation of the "Idol” season premiere to see if the format and style changes to the show are working.

Do viewers like Kara DioGuardi? Is the whole “aspirational” overhaul appealing?

Well, if the overnight numbers are any indication, the answers are Yes and Yes. The numbers may shift slightly in the afternoon nationals, but a Fox spokesman says they will not decrease (and even if they did, the difference will be slight and still represent a victory by roughly matching Tuesday).

Grated, Fox’s competition wasn’t nearly as steep. NBC’s “Knight Rider” (5.3 million, 1.6/4) and a “Law & Order: SVU” repeat do not compare to “The Biggest Loser.” And ABC’s “Lost” repeat marathon isn’t as threatening as originals of “Homeland Security” and “Scrubs.” CBS’ comedies (7.1 million 2.0/5) and “Criminal Minds” (14.1 million, 3.3/8) are no “NCIS” and “Mentalist.”

Still, this is a major surprise that gives Fox some tentative validation of its “Idol” strategy this year.

Source: THRfeed.com
 
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